Irie Naturals is a small Black owned business founded by their CEO when she was just 19. Our Jamaican roots run rampant throughout our company. The logo colors pay homage to the colors of the Rastafarian flag red, gold and green to represent our commitment to the naturalism exemplified in the religion. The name Irie is a Rastafarian term used to describe happiness and positivity. Thus, our goal is to provide products that are natural and healing.